Bain’s Cape Mountain Whisky, proudly South African and crafted at The James Sedgwick Distillery in the Boland town of Wellington, is joining forces with the Nashua Mobile Cape Cobras, a first for these two iconic Cape brands.
The announcement was made at a premium gala dinner on 27 July and comes only weeks after Paul Adams took the reign as head coach.
According to Marcel Swain, brand manager of Bain’s Cape Mountain Whisky, the partnership is a natural fit which will allow both brands to offer consumers and the trade an opportunity to experience the special flavours and personality of the Cape in a unique fashion.
L to R: Ayanda Tini (Good Hope FM), Paul Adams (Nashua Mobile Cape Cobras-afrigter) and Tammy B (Good Hope FM)
“The Nashua Mobile Cape Cobras are the current champions of the Domestic One-Day Competition, with 10 players representing South Africa, whilst Bain’s Cape Mountain Whisky is South Africa’s first 100% single grain whisky, acclaimed internationally. It has just achieved its third consecutive gold medal from the International Wine and Spirits Competition held in London. They are both local heroes. The cricket team combines the best of the Western Cape and Boland, while Bain’s Cape Mountain Whisky combines the impact of the best of local grain with a unique double maturation to create a distinctive taste.
“By creating a synergy between the local cricket talent and the craftsmanship of a locally produced premium whisky, the result can only provide exciting opportunities for both brands.”
The partnership will see the roll out of joint national campaigns as well as Bain’s Cape Mountain Whisky being the preferred liquor offering at both the Newlands and Boland cricket suites.
L to R: Wesley Peterson (KFM), Paul Adams (Nashua Mobile Cape Cobras coach), Kim Cloete and Stiaan Steyn