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The Kick-A$$ economy of Mixed Martial Arts

Published on Oct 30th, 2012, No Comments

FinWeek gets into the cage of Mixed Martial Arts in its 1 November edition, to find out how this multi-billion rand industry is making money.

The Extreme Fighting Championship Africa (EFC Africa), an extreme MMA sporting event, has experienced a 60% growth from 2011 to 2012, with purse earnings increasing from R2000 to R100 000 per fight.

Sporting businesses are a massive growth industry and has proven to be an entrepreneurial opportunity in a recessionary market. From fighting in the garage to fighting in front of an audience of 1.5 million people, MMA has gone from the streets to being televised on national TV. FinWeek reveals how a sporting culture, packaged in an entertaining format, is yielding a booming business.

“Mixed Martial Arts in South Africa has become a serious business with a big following and some interesting opportunities for both the athletes and the entrepreneurs in the industry. What I really enjoyed about this story is that Mandy and Jonathan went behind the scenes and for the first time really lifted the lid on an industry that South Africans did not understand. It’s a cracking read.” Says Marc Ashton, Editor of FinWeek.

In this week’s cover story, FinWeek reveals who watches MMA, how the money is made, prize purses and more, exposing this explosive kick-ass sporting economy.

This edition will be in retailers from Friday 26 October and available from the digital newsstands Zinio.com and MySubs.co.za on Thursday 25 October.

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