In 2007 the NBA launched its very own YouTube channel, realising the importance of social media and its ability to connect with, reach out to and entertain its fans.
Now the NBA is celebrating a huge milestone with its dedicated channel having reached 1 billion views. To officially celebrate this special occasion, the NBA has released a video mashup of some of its most viral and exciting online moments.
In November 2011, The NBA announced a plan to stream more than 350 of its minor league games live on YouTube.
The NBA also claims it has more than 325 million combined likes and followers for official player, team and league pages on Facebook and Twitter.
Watch the mashup in the video below: