In 2007 the NBA launched its very own YouTube channel, realising the importance of social media and its ability to connect with, reach out to and entertain its fans.
Now the NBA is celebrating a huge milestone with its dedicated channel having reached 1 billion views. To officially celebrate this special occasion, the NBA has released a video mashup of some of its most viral and exciting online moments.
In November 2011, The NBA announced a plan to stream more than 350 of its minor league games live on YouTube.
The NBA also claims it has more than 325 million combined likes and followers for official player, team and league pages on Facebook and Twitter.
Watch the mashup in the video below:
A season that began with Miami celebrating the signings of James, Dwyane Wade and Chris Bosh — along with the promise of championships — ended on the very same floor, with the Dallas Mavericks hoisting the title trophy for the first time in their franchise history after beating the Heat 105-95 on Sunday night. The Mavericks won four of the series’ last five games, a turnabout that could not have been sweeter.
“I really still can’t believe it,” said Nowitzki, who had 21 points and took home Finals MVP honors.
He and Jason Terry, who led the Mavs with 27 points, were the two remaining players from the Dallas team that lost to Miami in the 2006 Finals.
“Tonight,” Terry said, “we got vindication.”
James did not. Not even close, and a year unlike any other ended they way they all have so far — with him still waiting for an NBA title.
Clad in their “Eastern Conference Champion” shirts and hats and in the midst of hearty handshakes and hugs, Miami Heat players stopped their locker room celebration so they could watch TV.
It wasn’t that they wanted to see their own highlights from the mystical final three minutes of their stupefying 83-80 comeback victory over the Chicago Bulls on Thursday night. They needed to see them. They had no idea what had happened.
As the plays cycled through, from the gritty defensive stops to the astonishing barrage of 3-pointers from Dwyane Wade and LeBron James, players exchanged looks and laughter as if it wasn’t even them on the screen from just a couple of minutes before.
It was the completion of a collective out-of-body experience that carried the Heat to the Finals after their fourth consecutive win over the Bulls.
“We don’t even know what happened,” Wade said. “I’m not going to lie to you and say we do. I can’t remember all the plays.”
NFL players should now feel free to embark upon a walking tour of Europe or embark on a cruise around the world.
After all, there probably won’t be football any time soon.
That became apparent Monday following a legal decision allowing the NFL to keep its lockout in place indefinitely upon appeal of a previous ruling. The 8th Circuit Court announced that the league can continue its work stoppage until a final ruling is made on the matter. Such a verdict won’t be announced until weeks after a hearing in the Brady v. NFL antitrust lawsuit is held June 3 in St. Louis.
The longer the lockout remains in place, the more leverage the NFL has in the labor battle with its players. Team owners are far better heeled financially to survive a prolonged work stoppage — even if it means the postponement of games or the cancellation of an entire season.
The Chicago Bulls hammered Miami Heat 103-82 on Sunday in the opening game of the Eastern Conference Finals thanks to Bulls MVP Derrick Rose
Rose honored his MVP award with a dynamic and dazzling 28-point effort that his teammates channeled into a collective frenetic energy, lust for battle and defensive greatness.
Where the Heat withered Sunday, the Bulls smothered. Miami surrendered 19 offensive rebounds, turned the ball over 16 times and saw LeBron James and Dwyane Wade combine for only 33 points and nine rebounds.
To put that in perspective, Chris Bosh scored 30 points and had nine rebounds of his own.
Each of them had 30-10 nights — James with 33 points and 10 rebounds, Bosh had 31 points and 12 rebounds, and Wade shook off a bruised tailbone to finish with 30 points and 11 boards — as the Miami Heat beat the Houston Rockets 125-119 for their eighth win in nine games.
It was the first time since February 1961 that three teammates finished with at least 30 points and 10 rebounds in a non-overtime game.
“Unbelievable,” James said.
“That’s why we get paid the big bucks,” Wade said.
In a game that featured an epic 15-point comeback, about a dozen hard fouls and three players suffering bloody facial wounds before the night was done, the Celtics emerged with a dramatic victory over the Knicks. The playoffs may still be three weeks away, but there was a playoff atmosphere at Madison Square Garden all the same.
The Celtics didn’t just win a game at MSG on Monday. They won a war.
“It was a bloodbath,” Celtics coach Doc Rivers said. “I thought it was beautiful.”